Urbangrow, una propuesta sostenible para la mejora de cultivos
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2022-03-17
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Pontificia Universidad Católica del Perú
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El Perú cuenta con una población urbana en constante crecimiento, por lo que la demanda de
recursos se incrementa, sobre todo en el caso de la alimentación. Los principales problemas
que genera esta demanda son la preferencia por métodos contaminantes, tales como el uso de
combustibles fósiles en la agricultura y sistemas de regadío que dependen de petróleo, así
como el uso de fertilizantes para mejorar el rendimiento de las tierras de cultivo disponibles.
Por otro lado, la falta de áreas verdes en el Perú es un problema que incide directamente en la
calidad de vida de los ciudadanos, al punto que tiene el más bajo indicador de acceso a áreas
verdes en América del Sur. Urbangrow es una empresa sostenible y responsable con la
sociedad, cuya principal actividad es la venta de una experiencia única de cultivo mediante
un kit automatizado propio, que hace uso de la tecnología como sensores, luz ultravioleta,
riego automático, entre otros; y ofrece al cliente la posibilidad de hacer el seguimiento de sus
cultivos a través de un aplicativo. También beneficia a los agricultores, pues elimina el
control excesivo y las tareas rutinarias, así como la incertidumbre por condiciones climáticas
adversas, con lo que la productividad mejora considerablemente. El valor actual neto social
(VANS) fue medido en base al beneficio brindado a la comunidad como consecuencia de la
reducción de espacios para un cultivo eficiente y que repercuta en la no depredación de
bosques y ecosistemas terrestres, así como la producción optimizada de alimentos para que
las ciudades sean autosustentables, además el proyecto se alinea a los Objetivos de Desarrollo
Sostenible 8, 11, 12, 13 y 15 para cumplir los objetivos sociales. Finalmente, la solución ha
validado las hipótesis de factibilidad y viabilidad planteadas, y los resultados financieros
demuestran la sostenibilidad económica de la tesis con una inversión inicial de S/ 200,000, de
los cuales el 25% correspondería a aportes propios de los socios y el 75% restante a
financiamiento bancario. En ese escenario, se espera obtener un valor actual neto (VAN) de
S/. 3’751,645 durante los primeros cinco años de proyección.
Peru has an urban population in constant growth, which is why the demand for resources increases; mainly, in the case of nutrition. The main issues that this demand generates are the preference for polluting methods, such as the use of fossil fuels in agriculture and irrigation systems that depend on oil, as well as the use of fertilizers to improve the performance of the cultivation lands available. Additionally, the lack of grassland areas in Peru is an issue that impacts the quality of life of the citizens directly, to the point that it has the lowest indicator of access to grassland areas in South America. Urbangrow is a sustainable and responsible company with the society, whose main line of business is the sale of a unique cropping experience by means of the customer’s own automated kit, that uses technology such as sensors, ultraviolet light, automatic irrigation, among others; and it offers the customer the possibility of performing the follow-up of his cultivations through one application. It also benefits the farmers, because it eliminates the excessive monitoring and the daily tasks, as well as the uncertainty of climate adverse conditions, with which the productivity improves considerably. The social net present value (SNPV) was measured based on the benefit provided to the community as a result of the reduction of spaces for efficient cultivation and that has repercussions on the non-predation of forests and terrestrial ecosystems, as well as the optimized production of food so that cities are self-sustaining, in addition the project is aligned to Objectives 8, 11, 12, 13 and 15 of the Sustainable Development, thus complying with the social objectives. Finally, the solution has validated the hypotheses of feasibility and viability formulated, and the financial performances demonstrate the financial sustainability of the thesis with an initial investment of S/200,000, from which 25% would correspond to the direct contributions of the partners and the remaining 75% to bank financing. Under that scenario, it is expected to obtain a net present value (NPV) of S/. 3’751,645 during the first five years projected.
Peru has an urban population in constant growth, which is why the demand for resources increases; mainly, in the case of nutrition. The main issues that this demand generates are the preference for polluting methods, such as the use of fossil fuels in agriculture and irrigation systems that depend on oil, as well as the use of fertilizers to improve the performance of the cultivation lands available. Additionally, the lack of grassland areas in Peru is an issue that impacts the quality of life of the citizens directly, to the point that it has the lowest indicator of access to grassland areas in South America. Urbangrow is a sustainable and responsible company with the society, whose main line of business is the sale of a unique cropping experience by means of the customer’s own automated kit, that uses technology such as sensors, ultraviolet light, automatic irrigation, among others; and it offers the customer the possibility of performing the follow-up of his cultivations through one application. It also benefits the farmers, because it eliminates the excessive monitoring and the daily tasks, as well as the uncertainty of climate adverse conditions, with which the productivity improves considerably. The social net present value (SNPV) was measured based on the benefit provided to the community as a result of the reduction of spaces for efficient cultivation and that has repercussions on the non-predation of forests and terrestrial ecosystems, as well as the optimized production of food so that cities are self-sustaining, in addition the project is aligned to Objectives 8, 11, 12, 13 and 15 of the Sustainable Development, thus complying with the social objectives. Finally, the solution has validated the hypotheses of feasibility and viability formulated, and the financial performances demonstrate the financial sustainability of the thesis with an initial investment of S/200,000, from which 25% would correspond to the direct contributions of the partners and the remaining 75% to bank financing. Under that scenario, it is expected to obtain a net present value (NPV) of S/. 3’751,645 during the first five years projected.
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Responsabilidad social de las empresas, Desarrollo sostenible--Perú, Cultivos--Monitoreo
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