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Evolución del rol y funciones de las marcas frente a los desafíos del mercado y del consumidor
(Pontificia Universidad Católica del Perú, 2023-08-08)
The role of brands has evolved in the past decade more than ever before in history. Market and consumers’ demands, changes in diversity and inclusion, sustainability, and the environment challenge the concept of brands ...
¿Riesgo de confusión o riesgo de complicación?
(Pontificia Universidad Católica del Perú, 2023-08-08)
The article will be a critique of our trademark legislation, which, in pursuit of consumer protection that is practically nonexistent, disregards the wishes of trademark holders, thereby generating unnecessary litigation ...
Metaverso y Propiedad Intelectual
(Pontificia Universidad Católica del Perú, 2023-07-26)
The idea of the article is to analyze the problems that Intellectual Property must face in the areas of Trademark Law, Inventions and Copyright in the metaverse, that is, in the virtual universe where human beings interact ...