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Narrar la ciudad: experiencia y apropiación videolúdica del ciclista urbano en YouTube
(Pontificia Universidad Católica del Perú, 2023-04-25)
Since the implementation of the first bike paths in Bogotá, Colombia, at the beginning of the 2000s, the bicycle progressively became a mobility alternative to mass transportation. Although road corridors are often a scene ...
Memoria y gráfica popular en el espacio público: un acercamiento cromático desde la semiótica
(Pontificia Universidad Católica del Perú, 2023-04-25)
This article analyzes the role of cultural memory through the chromatic plastic signs of the Peruvian popular graphic advertisement. The corpus considers the graphic-advertising production that circulates in the public ...
Propósito semiótico y perspectivas estratégicas de Visita Lima
(Pontificia Universidad Católica del Perú, 2023-04-25)
The COVID crisis in 2020 deeply impacted world economy. Peru, which had a booming tourism sector, suffered severely from the fall in international arrivals to its territory. To reactivate local economy, the Municipality ...