Browsing Volumen 34 Número 68 (2011) by Author "Valenzuela Ramírez, Irina E."
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Profundidad de alcance en un contexto de comercialización de las microfinanzas en el Perú
Valenzuela Ramírez, Irina E. (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2011)Depth of outreach in the context of microfinance commercialization in PerúThis paper seeks to answer the question of what factors are conducive to depth of outreach, that is, attending to customers on lower incomes, on the ...