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A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM Publishing, 2015)
Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ...
A translation invariant pure DEA model
(CENTRUM Publishing, 2015)
This short communication complements the DEA model proposed by Lovell and Pastor (Eur. J. Oper. Res. 118 (1999), 46-51), by incorporating both positive and negative criteria in the model. As such, we propose a DEA model, ...