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Non-technological innovations: market performance of exporting firms in South American emerging economies
(CENTRUM Publishing, 2015)
Innovation plays a key role in the economic growth of companies, sectors and countries. Even though there is great interest in researching innovation, there is little evidence on the influence of innovation on the performance ...
Factors Influencing the Purchasing Decision within a Hypercompetitive and Hyperlocalized Market: The Case of the Chilean Pharmacies Market
(CENTRUM Publishing, 2015)
The study identifies the qualitative and quantitative variables that influence a consumers’ pharmacy store selection within a hypercompetitive market. The market studied is also characterized by the hyperlocation of multiple ...
A translation invariant pure DEA model
(CENTRUM Publishing, 2015)
This short communication complements the DEA model proposed by Lovell and Pastor (Eur. J. Oper. Res. 118 (1999), 46-51), by incorporating both positive and negative criteria in the model. As such, we propose a DEA model, ...
Relationships among TQM practices and Performance, considering the influences of the Culture, the Industrial Sector and the Size of the Firms
(CENTRUM Publishing, 2015)
The purpose of this study was to propose a model for understanding the relationships among the Total Quality Management (TQM) Practices and the Performance, considering the culture, the industrial sector and the size of ...
Measuring the Performance of a Dehydration Plant of Apples
(CENTRUM Publishing, 2015)
Given the importance of the Chilean dried-fruit market and the characteristics of the industrial process of dehydration, it becomes imperative for companies to measure the efficiency of their production processes in order ...
A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM Publishing, 2015)
Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ...
El ISO 9001 y TQM en las empresas de Colombia
(CENTRUM Publishing, 2015)
El presente estudio muestra el impacto de tener un Sistema de Gestión de Calidad (SGC) con ISO 9001:2008 de las empresas en Colombia en base a nueve factores de éxito usados para medir la implementación de la Administración ...
A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study
(CENTRUM Publishing, 2015)
This article aims to respond to recent demands for more in-depth study on how consumers use brand-associated images to shape their attitudes to buying. A multi-attribute design is used to analyze how certain variables among ...
Urgent! ... To reward the innovation on information technologies, with a real focus on the value generation
(CENTRUM Publishing, 2015)
The innovation on information technologies (IT) is commonly treated as a purpose by itself;
however, with this point of view, the managers, especially the chief technology officers or IT
managers, don’t necessarily take ...