Now showing items 1-1 of 1

    • A Satisficing DEA Model to Measure the Customer-based Brand Equity 

      Vincent, Charles; Zavala, Jorge (CENTRUM PublishingPE, 2015)
      Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ...