Browsing Centro de Innovación de la Cadena de Valor by Subject "Data envelopment analysis"

Now showing items 1-2 of 2

    • A Satisficing DEA Model to Measure the Customer-based Brand Equity 

      Vincent, Charles; Zavala, Jorge (CENTRUM PublishingPE, 2015)
      Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ...

    • A translation invariant pure DEA model 

      Vincent, Charles; Färe, Rolf; Grosskopf, Shawna (CENTRUM PublishingPE, 2015)
      This short communication complements the DEA model proposed by Lovell and Pastor (Eur. J. Oper. Res. 118 (1999), 46-51), by incorporating both positive and negative criteria in the model. As such, we propose a DEA model, ...