Browsing Centro de Innovación de la Cadena de Valor by Subject "Consumer behavior"

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    • Acceptance and purchase intention of irradiated foods in Brazil: Effect of positive information 

      Martins, Cecilia G.; Behrens, Jorge Herman; Montes-Villanueva, Nilda Doris; Bernadette Dora Gombossy de Melo, Franco; Landgraf, Mariza (CENTRUM PublishingPE, 2012)
      Food irradiation remains underutilized in Brazil, despite the approval and regulation of the official health authority since 1973. However, consumers risk perception, mostly due to lack of information about the technology, ...