Browsing Centro de Innovación de la Cadena de Valor by Author "Hevia, Hector"
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Factors Influencing the Purchasing Decision within a Hypercompetitive and Hyperlocalized Market: The Case of the Chilean Pharmacies Market
Arias Bolzmann, Leopoldo Gabriel; Hevia, Hector; Shurmann, Francia (CENTRUM PublishingPE, 2015)The study identifies the qualitative and quantitative variables that influence a consumers’ pharmacy store selection within a hypercompetitive market. The market studied is also characterized by the hyperlocation of multiple ...