Browsing Centro de Innovación de la Cadena de Valor by Author "Cerviño, Julio"
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A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study
Cerviño, Julio; Rivera Camino, Jaime Eduardo (CENTRUM PublishingPE, 2015)This article aims to respond to recent demands for more in-depth study on how consumers use brand-associated images to shape their attitudes to buying. A multi-attribute design is used to analyze how certain variables among ...