Browsing Notas Académicas by Subject "Planeamiento"

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    • El plan de marketing: 1. Proceso estratégico y de marketing 

      Martínez Lobatón, Jorge (Pontificia Universidad Católica del Perú. Departamento Académico de Ciencias de la GestiónPE, 2023-06)
      Humanity has evolved because it has learned from the successes and mistakes of the previous generation. That learning is essential for individuals and organizations if you want to improve, and is based on analyzing what ...