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Regulatory Design and Technical Efficiency: Public Transport in France
(CENTRUM Publishing, 2015)
Public transport systems are often subject to a close regulatory oversight because of their economic and social impacts. In the case of France, this has led to an institutional design that has involved the participation ...
A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM Publishing, 2015)
Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ...
A translation invariant pure DEA model
(CENTRUM Publishing, 2015)
This short communication complements the DEA model proposed by Lovell and Pastor (Eur. J. Oper. Res. 118 (1999), 46-51), by incorporating both positive and negative criteria in the model. As such, we propose a DEA model, ...
Student-based brand equity in the business schools sector: An exploratory study
(CENTRUM Publishing, 2015)
Faced with increased competition, business schools seem to have realized that having the strongest brands, hence, a distinct image, is vital to strengthen their presence in the education marketplace. It is in this context ...
Measuring the Performance of a Dehydration Plant of Apples
(CENTRUM Publishing, 2015)
Given the importance of the Chilean dried-fruit market and the characteristics of the industrial process of dehydration, it becomes imperative for companies to measure the efficiency of their production processes in order ...