Browsing Centrum PUCP by Title
Now showing items 1-20 of 134
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A Model for Assessing the Quality of Marketing-Management Education
(CENTRUM PublishingPE, 2015)This study proposes and tests a model of educational quality in marketing management incorporating resource-capability variables linked to learning outcomes for students and the competitive positioning of universities. Drawing ... -
A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study
(CENTRUM PublishingPE, 2015)This article aims to respond to recent demands for more in-depth study on how consumers use brand-associated images to shape their attitudes to buying. A multi-attribute design is used to analyze how certain variables among ... -
A Non-radial DEA index for Peruvian regional competitiveness
(CENTRUM PublishingPE, 2016)In this paper, we propose a method to measure competitiveness performance at the subnational level, with an application to Peruvian regions. For this, we propose a benefit-of-the-doubt composite index that summarizes the ... -
A proposed framework for solving conflicts of mining projects
(CENTRUM PublishingPE, 2015)The purpose of this paper, is to propose a framework for solving conflicts of mining projects, based on the inclusion of: a) the alignments to the project management framework of the Project Management Institute, b) the ... -
A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM PublishingPE, 2015)Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ... -
A translation invariant pure DEA model
(CENTRUM PublishingPE, 2015)This short communication complements the DEA model proposed by Lovell and Pastor (Eur. J. Oper. Res. 118 (1999), 46-51), by incorporating both positive and negative criteria in the model. As such, we propose a DEA model, ... -
Acceptance and purchase intention of irradiated foods in Brazil: Effect of positive information
(CENTRUM PublishingPE, 2012)Food irradiation remains underutilized in Brazil, despite the approval and regulation of the official health authority since 1973. However, consumers risk perception, mostly due to lack of information about the technology, ... -
Adapting Fuzzy Linguistic SERVQUAL Model: A comparative analysis of bank services in Malaysia
(CENTRUM PublishingPE, 2012)Fuzzy logic provides a useful tool for dealing with decisions in which the phenomena are imprecise and vague. The application of non-parametric statistical analysis in the SERVQUAL model could be more meaningful in the ... -
Analizando la Evolución de los E-servicios en los Principales Municipios Peruanos
(CENTRUM PublishingPE, 2012)The aim of this study is to analyze the evolution of development of e-services provided by major Peruvian municipalities, for which information is collected in late 2006 and mid 2012 in 43 municipalities of Lima. The results ... -
Behavioural Dynamic Model of Consensus, Cohesion, Conflict and Potency of Top Management Teams in a Textile and Apparel Sector
(CENTRUM PublishingPE, 2015)This research studied the relationships among the consensus, the cohesion, the conflict and the potency of the top management teams in a textile and apparel sector. In order to achieve its goal, this study used four validated ... -
Benchmarking the Efficiency of Public Water Companies in Peru: A Conditional DEA Approach
(CENTRUM PublishingPE, 2015)Benchmarking has been suggested as a useful regulatory tool for water companies in both developed and developing countries, specially due to the predominance of public firms in these sectors. However, in order to be ... -
Buenas prácticas de emprendimientos sociales en el Perú. Casos de éxito del Desafío Kunan (2014- 2020)
(Pontificia Universidad Católica del Perú. CENTRUMKunan. Asociación por la Innovación SocialPE, 2022-05-19)El libro nos muestra cómo muchos emprendimientos en el Perú han alcanzado el reconocimiento de KUNAN (organización que ayuda al ecosistema emprendedor) y cómo cada uno de sus fundadores y equipos, han sabido identificar ... -
China’s Banking Industry
(CENTRUM PublishingPE, 2012)The present report will show that in 10 years time, China’s banking industry would still be dominated by Chinese firms. Analyzing the future competitive environment in China’s banking industry, we can see from the different ... -
Conferencia Magistral Desafíos en el Siglo XXI del Sector Energético del Perú
(Pontificia Universidad Católica del Perú. CENTRUMPE, 2020-12-02)Centrum PUCP Business School, escuela de negocios de la Pontificia Universidad Católica del Perú, presentó la conferencia “Desafíos en el Siglo XXI del Sector Energético del Perú” con los panelistas: Felipe Cantuarias, ... -
Corporaciones y empresas sociales con impacto en el Perú. Colaboraciones que generan desarrollo en el país
(Pontificia Universidad Católica del Perú. CENTRUMKunan. Asociación por la Innovación SocialKPMGPE, 2021-04-28)Esta publicación refleja el arduo trabajo que vienen realizando las empresas para contribuir con el desarrollo del país. De esta manera, el texto busca responder a la pregunta ¿Por qué una empresa grande con recursos y ... -
Corrupción en el Perú: Visión del Ejecutivo Peruano
(CENTRUM PublishingPE, 2015)El propósito de este estudio es precisar la visión que tiene el ejecutivo peruano de la corrupción y definir las formas que impactan en su actuar. -
Coverage-Based Service Vehicle Routing when only some Tasks are Known in Advance
(CENTRUM PublishingPE, 2012)In this paper we deal with a common problem found in the operations of security and preventive/corrective maintenance services: that of routing a number of mobile resources (vehicles) to perform foreseen and unforeseen ... -
Culture and innovation in Peru from a management perspective
(CENTRUM PublishingPE, 2012)Political stability, macro-economic caution and the aggressive pursuit of free trade have enabled Peru to emerge as one of the fastest growing economies in Latin America. This economic expansion has created heightened ... -
Determinants of doctorate holders’ job satisfaction. An analysis by employment sector and type of satisfaction in Spain
(CENTRUM PublishingPE, 2015)In this study we analyze the determinants of job satisfaction of doctorate holders in Spain. Specifically, we consider overall job satisfaction as well as basic and motivational satisfaction following Herzberg’s typology ... -
Débil Competitividad e Institucionalidad: El crecimiento no sostenible del modelo informal
(CENTRUM PublishingPE, 2015)El estudio se basa en una amplia revisión bibliográfica y documental, así como en bases de datos de estadísticas nacionales e internacionales. Revisa las diferentes teorías sobre las relaciones entre informalidad, ...
