Browsing Centrum PUCP by Author "Alarcón Ramírez, Víctor Fidel"
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A Model for Assessing the Quality of Marketing-Management Education
Rivera Camino, Jaime Eduardo; Alarcón Ramírez, Víctor Fidel (CENTRUM PublishingPE, 2015)This study proposes and tests a model of educational quality in marketing management incorporating resource-capability variables linked to learning outcomes for students and the competitive positioning of universities. Drawing ...