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LOS LECHEROS ANTIGUOS ESTÁN DE VUELTA: una iniciativa de marketing de la nostalgia con valor social de Danlac
(Pontificia Universidad Católica del Perú, 2020-04-08)
The present study focuses on one of the most representative campaigns of Danlac company: the return of the ancient dairy farmers, a project that the company materializes hiring elderly people. With that, Danlac manages to ...
Equity Market Risk Premium and Global Integration
(Pontificia Universidad Católica del Perú. CENTRUM, 2009)
The equity market risk premium remains one of the most debated issues in corporate finance. Monthly returns for 19 developed equity markets and 16 emerging equity markets between 1970 and 2006 aided in examining the extent ...
La investigación como proceso clave para la planificación estratégica del marketing
(Pontificia Universidad Católica del Perú, 2021-12-01)
Currently in business world, information has become one of the most valuable intangible assets for companies, since it allows us to understand the past, analyze the present and predict the future of organizations. In that ...
EU Competition Policy since 1990: How Substantial is the Degree of Convergence towards the U.S. Competition Policy?
(Pontificia Universidad Católica del Perú. CENTRUM, 2013)
In spite of the evidence of strong influence on the incorporation of policy provisions from the U.S. antitrust into the recent competition policy reforms in the European Union (EU), few considerable attempts have been made ...
Leveraging Champions to Build a Knowledge Management System for the Research and Development and Marketing Interface
(Pontificia Universidad Católica del Perú. CENTRUM, 2009)
The research and development (R&D)-marketing interface is one of the most critical elements in the development of commercially successful products. When these two departments can effectively link their processes and ...
U.S. News Spillover Effects: Sectoral Evidence
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
This paper is a study of the spillover effects of U.S. macroeconomic news on different sectors of the Australian stock market. We find that an indication of economic contraction from the United States raises the conditional ...
The Impossible Trinity and Financial Markets – An Examination of Inflation Volatility Spillovers
(Pontificia Universidad Católica del Perú. CENTRUM, 2015)
According to studies on the impossible trinity, under conditions of high financial integration, the domestic interest rate is closely linked to the foreign one if the possibility of maneuvering interest rates is absent in ...
Competitive Advantage of Operational and Dynamic Information Technology Capabilities
(Pontificia Universidad Católica del Perú. CENTRUM, 2009)
Based on contradictory findings reported by researchers into the payoffs of information technology (IT) investments, a key question for information system researchers and practitioners concerns what role IT may play in ...
Business consulting report para la firma Advisors Holding S.A.C.
(Pontificia Universidad Católica del Perú, 2022-05-11)
Los avances digitales que se han dado en los últimos años han cambiado los hábitos
de compra de las personas, lo cual los ha llevado a que pasen un mayor tiempo en las
plataformas online. Ello, aunado a los efectos de ...
Reacción de la bolsa brasileña a las notas explicativas del COVID-19 en los estados financieros del sector agropesquero de B3
(Pontificia Universidad Católica del Perú, 2023-03-27)
In 2020, due to macroeconomic changes such as oil prices and the COVID-19 pandemic, the Circuit Breaker (CB) was activated in the Brazilian market to contain market volatility. Several sectors were negatively affected; ...