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Evolución del rol y funciones de las marcas frente a los desafíos del mercado y del consumidor
(Pontificia Universidad Católica del Perú, 2023-08-08)
The role of brands has evolved in the past decade more than ever before in history. Market and consumers’ demands, changes in diversity and inclusion, sustainability, and the environment challenge the concept of brands ...
Las marcas en la industria del cannabis: reflexiones sobre sus particularidades
(Pontificia Universidad Católica del Perú, 2023-08-08)
The legal cannabis industry has been, and will continue to be, growing rapidly. An industry of this size brings with it many challenges, within which the protection of intellectual property is not indifferent. In the area ...
Metaverso y Non-Fungible Tokens (NFTs): Retos y Oportunidades desde la perspectiva del derecho de marcas
(Pontificia Universidad Católica del Perú, 2022-08-04)
El rápido desarrollo del metaverso y los componentes que lo integran trae consigo una gran cantidad de desafíos y oportunidades que abarcan un sinfín de aspectos. Sin embargo, existe un campo que posee una especial ...
La mala fe y la competencia desleal en el registro marcario: análisis comparado a partir de la Decisión 486
(Pontificia Universidad Católica del Perú, 2023-08-08)
In this paper, the relationship between unfair competition and intellectual property regulation will be analyzed, focusing on the application of Article 137 of Decision 486. Hence, firstly, bad faith and unfair competition ...
Metaverso y Propiedad Intelectual
(Pontificia Universidad Católica del Perú, 2023-07-26)
The idea of the article is to analyze the problems that Intellectual Property must face in the areas of Trademark Law, Inventions and Copyright in the metaverse, that is, in the virtual universe where human beings interact ...
¿Riesgo de confusión o riesgo de complicación?
(Pontificia Universidad Católica del Perú, 2023-08-08)
The article will be a critique of our trademark legislation, which, in pursuit of consumer protection that is practically nonexistent, disregards the wishes of trademark holders, thereby generating unnecessary litigation ...