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Racismo estructural, línea divisoria, representaciones, estereotipo y discriminación contra los afroperuanos en la publicidad
(Pontificia Universidad Católica del Perú, 2021-08-05)
The goal of this essay is to reflect on the different representations of Afro-descendant children, adolescents, and adults in Peruvian advertising. Thus, the following are proposed as guiding questions: How does advertising ...
Imaginarios sociales de Perú: simulación y simulacro en la publicidad de la marca de refrescos Inca Kola
(Pontificia Universidad Católica del Perú, 2023-12-28)
This essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of simulation and simulacrum. Social imaginaries are ...
Información, publicidad y engaño
(Pontificia Universidad Católica del Perú, 2023-08-08)
This article addresses the notion of consumer deception. It also discusses the differences between information and advertising as forms of commercial communication, as well as the difference between these concepts and the ...
¿Efecto dominó o efecto mariposa? El (distorsionado) concepto de consumidor protegido en el derecho peruano
(Pontificia Universidad Católica del Perú, 2016)
In this article, the author tell us regarding the main function of the consumer protection system, which is to maximize the making good decisions consumption by consumers. Likewise, he tells us about the information ...
Pachamama 5 estrellas: Análisis de las estrategias publicitarias digitales de venta de suelo periurbano en Urubamba - Cusco
(Pontificia Universidad Católica del Perú, 2023-11-22)
In a context of constant peri-urban transformation as a result of adaptation to new demands and expansion of urban capital in strategic investment areas, the possibility of shaping the city appears as one of the main ...