Revista de Actualidad Mercantil

Permanent URI for this communityhttp://54.81.141.168/handle/123456789/185142

e-ISSN: 2523-2851

El “Equipo de Derecho Mercantil” es un grupo formado por alumnos de pregrado de la Facultad de Derecho de la Pontificia Universidad Católica del Perú, el cual forma parte de la Asociación Civil Taller de Derecho de la PUCP, cuyos objetivos de trabajo son la investigación, el debate y la difusión de temas centrados en el Derecho Mercantil y sus diversas materias.

Es así que, en busca de cumplir con dichos objetivos, surge “EDM – Revista de Actualidad Mercantil”, una publicación anual en formato impreso y digital, especializada en temas de Derecho Mercantil y sus diversas materias como lo son el derecho societario, mercado de valores, competencia, propiedad intelectual, derecho bancario, derecho financiero, fusiones y adquisiciones, contratos mercantiles, derecho concursal, protección consumidor y ramas afines.

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Subject: search.filters.subject.Consumer protection

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    Normas sobre trazabilidad de los comerciantes en el entorno digital europeo
    (Pontificia Universidad Católica del Perú, 2024-05-14) Flaquer Riutort, Juan
    Contracting through digital intermediation platforms has experienced spectacular and continuous progress in recent years. One of the main problems that consumers face in this field is the precise identification of the person with whom they establish the exchange relationship, since, relatively frequently, the intervention of the platform itself confuses the user about of the real identity of the person with whom a certain good and/or service is truly contracted or acquired. In this work, the author analyzes the new informative duties imposed in this sense on platforms in the European community framework, essentially aimed at offering a greater degree of consumer protection, and among which the precise identification of the person with whom you contract, such as their status as a merchant or not, which is especially relevant for the purposes of the eventual application of consumer protection regulations. At the same time, the degree of compliance that, with respect to these informative duties, is observed in some of the platforms with the greatest implementation in the digital market.
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    “Dark commercial patterns” o “Patrones comerciales oscuros” en el Perú: Comentarios sobre su licitud y evaluación en materia de protección al consumidor
    (Pontificia Universidad Católica del Perú, 2024-05-14) Olano Rodríguez, Karina Leticia; Loaiza Tapia, José Sebastián
    This article explores dark patterns in commerce, including their definition, key elements, and modalities. These practices are increasingly relevant in virtual commerce channels, raising concerns among competent bodies regarding their potential infringement on consumer choice freedom. In Peru, consumer protection regulations could empower the National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) to apply coercive, aggressive, or deceptive commercial methods to sanction such practices. Given the limited legal precedent in Peru, it’s crucial to examine comparative regulation and jurisprudence to better understand how to resolve these cases, aiming to protect consumer rights without unjustifiably restricting commercial innovation. Finding a balance that allows providers to exercise their right to private initiative and promote sales through accurate information in their publications is essential.
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    ¿Riesgo de confusión o riesgo de complicación?
    (Pontificia Universidad Católica del Perú, 2023-08-08) Barreda, Gonzalo
    The article will be a critique of our trademark legislation, which, in pursuit of consumer protection that is practically nonexistent, disregards the wishes of trademark holders, thereby generating unnecessary litigation and costs for all parties, including the Authority itself. The current legislation obligates the Authority to reject ex officio the registration of trademarks that are considered, at the discretion of the Authority, to be confusingly similar to previously registered marks, even when the holder of the “protected” mark does not believe that the requested mark infringes on their rights. This is problematic because, first of all, it generates unnecessary negative consequences. For example, it forces parties to initiate lawsuits that they do not want, it affects investments because trademarks are registered to be used, so an unnecessarily rejected mark implies a delay in the entry of a business into the market, or it generates disinterest in the entrepreneur who was going to enter the Peruvian market, and it prevents alternative forms of conflict resolution, such as arbitration, from being considered. Secondly, the purpose that would justify such negative consequences, consumer protection, is not achieved in reality because, for example, the rejected mark can still exist in the market, authorized by the holder of the registered mark (the mark on the basis of which the Authority ex officio rejected the registration of the mark).