Journal of CENTRUM Cathedra. Vol. 02, Issue 02

URI permanente para esta colecciónhttp://54.81.141.168/handle/123456789/194727

Tabla de Contenido
JCC Volume 2 - Issue 2 - 2009
  • Zen and Management Education Phillips, Fred Y; 1
  • Leveraging Champions to Build a Knowledge Management System for the Research and Development and Marketing Interface Caraballo, Ervin; 2
  • Economic Development and Its Effect on Income Distribution: Evidence from Australia Haque, Mohammed; 3
  • Multipliers of the Peruvian Economy 2002 Torres-Zorrilla, Jorge; 4
  • An Assessment of the Potential Capability of Banks in the United Kingdom Banks to Exploit Sociodemographic Change Chaston, Ian; 5
  • Unionized Oligopoly and Outsourcing Melkumian, Arsen V; 6
  • Foreign Direct Investment Patterns in Transition Economies: An Evolutionary Game - Theoretic Perspective of the 1990s Wooster, Rossitza B; 7

    • Explorar

    Filtros

    20091

    Ajustes

    Autorsearch.filters.applied.operator.equals: search.filters.author.Caraballo, ErvinTemasearch.filters.applied.operator.equals: search.filters.subject.Customer relations management

    Resultados de Búsqueda

    Mostrando 1 - 1 de 1
    • Miniatura
      ÍtemAcceso Abierto
      Leveraging Champions to Build a Knowledge Management System for the Research and Development and Marketing Interface
      (Pontificia Universidad Católica del Perú. CENTRUM, 2009) Caraballo, Ervin
      The research and development (R&D)-marketing interface is one of the most critical elements in the development of commercially successful products. When these two departments can effectively link their processes and information sharing, companies can improve their product development efforts. Champions contribute to the success of this relationship by facilitating the information flow in five critical success factors (CSFs): customer requirements, customer feedback, competition, product development, and goal setting. Management can help the efforts of champions by establishing a knowledge management system (KMS) based on the CSFs. Integrating principles and methodologies from customer relationship management (CRM), an organization can develop a framework to establish a KMS for the R&D-marketing interface.