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    Discursos ambientales: Análisis de la modernización ecológica en ciudades modernas
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2017-03-15) Flor, Daniela; Dávila, Ana
    Ecological modernization is a paradigm and an environmental discourse, whichpromotes sustainable development of cities, it considers that economic growthand environmental protection are not opposed to each other, and it includesenvironmental protection in an existing social, economic and governmental structure (status quo). The goal of ecological modernization is the development of new technologies and systems to manage environmental impacts. The main advantages are higher involvement of society and the development of new practices as the Clean Development Mechanisms (CDM) or industrial ecology, which creates an economic and environmental win-win situation. However, this theory is accused of not considering the whole context of the problem and that it is too optimistic regarding the development of technologies and their adoption. Ecological modernization is an environmental discourse that has helped modern cities to adopt environmental practices; nevertheless, the solutions need to be holistic.
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    Perú: comunicación y diálogos Interculturales
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2017-03-15) Pedraglio, Santiago
    Nearly 500 years ago, the “Cajamarca encounter” between the Spanish conquerors and the Inca Atahualpa symbolized the lack of communication Peru was founded on. This event decisively conditioned the power structure during colonial times and even later in the republic. However, during this prolonged period, many indigenous and Afro-descendants Peruvian cultures, subordinate and marginalized, have experienced dissimilar processes of intercultural communication. There is a growing back and forth flow of communication between cultures considered subordinate and hegemonic. There also are  multiple contacts between indigenous cultures and in-between these and others, such as the Afro-descendant. This process of communication –and, simultaneously, affirmation of cultural identities– has gained a new impetus: it unfolds vigorously in rural areas and in cities. Moreover, cultural identities have ceased to exclusively identify with vernacular languages. The State has incorporated some of this; nevertheless, much remains to be done.
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    Cultura y comunicación: nuevas emocionalidades, nuevos mundos
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2017-03-15) Barboza Tello, Marco
    From contemporary social characterizations made by Umberto Eco and ZygmuntBauman, the categories of handicraftsman-artist and of passions against passions are developed to explain the characteristics of the present world, where technology, emotionality, reflexive homesickness, and revaluing cultured production among themselves are central themes from a socio-cultural perspective of communication.
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    Explorando la comunicación en la avenida Abancay: un ejercicio de observación etnográfica
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2017-03-15) Marquina, Orietta
    This ethnographic observation exercise is a first recognition of Abancay Avenueas an urban space of practices and social communication. It seeks to understandthe relationship that subjects build among themselves and with their  environment. It starts out wondering who are the pedestrians of Abancay Avenue today? What social practices do those pedestrians set up today in there? What forms of communication do these pedestrians establish with each other? Positioning itself from the perspective of the territory as vital space, the author is placed like idle observer that wanders by the avenue. The results point to it as a practiced place that communicates from the combined action of its actors and the  social practices that they develop in it. Abancay Avenue is a cultural space where social life is articulated dialectically and daily, fostering horizontal dialogue, where modernity coexists with tradition, allowing it to be individualized, recognized and therefore continue to exist.
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    Estética e ideología: Perspectivas comunicacionales
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2017-03-15) Casallo, Víctor
    The “ideology” notion has been decontextualized from its critical function to be employed as a discrediting maneuver that disregards debate. This article posits ideological analysis within the basic idea of a critical theory to point out the problems inherent to its dependency to the modern subjectivity paradigm. Afterdiscussing two attempts to preserve some form of ideological analysis by means ofa reconsideration of the aesthetical, we claim the pertinence of a communicationalinterpretation of the critic, ideology and aesthetics notions, which refers them to its founding and normative dimension in the very constitution of the self and its community.
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    Representación del indígena en imágenes y palabras en el Perú del siglo XX: fotografías de Martín Chambi y ensayos de José María Arguedas
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2017-03-15) Núñez Murillo, Gabriela
    The purpose of this article is to compare the written discourse of the writer JoséMaría Arguedas (1911-1969) and the photographs of Martín Chambi (1891-1973) in order to analyze the representation of Peruvian indigenous in the 20th century. These two authors have been chosen because, each one of them in their communicative media, are emblematic to the understanding of indigenous identity in Peru. Although the production of Chambi occurs at the beginning of the 20th century and that of Arguedas is a little later, both authors shared the same historical period and were embedded in the Andean culture. Besides, both not only represented the indigenous as a different one from them, like indigenismo movement traditionally did, but were to some extent, actors of their discursive representations. Both artists were aware of the privileged situation of belonging to two different worlds. Chambi, from indigenous origin, had access to the circles of the intellectual elite who appreciated his work; Arguedas, who belonged to a mestizo family from Andahuaylas, had the fortune of being raised by indigenous settlers. In this article it is considered three examples to illustrate how the representation of the indigenous subaltern in the work of these authors, gives an agency to the indigenous people that they had not had before.
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    Visiones de desarrollo en países ricos en recursos naturales
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2017-03-15) Carrillo Hoyos, Sandra
    This article addresses a global debate around the resource curse theory. Broadresearch demonstrates that some resource rich countries face with major challenges to achieve social welfare, economic stability and sustainable environmental management. Recent evidence emphasizes the relevance of institutions to determine the degree to achieve a better development performance in resource rich countries. This article supports the role of institutions to take advantage of the exploitation of natural resources, particularly those at the local level. The Peruvian context is especially analyzed concerning the challenges to improve the use and management of extractive revenues.