(Pontificia Universidad Católica del Perú, 2021-12-01) Escurra Rodriguez, Carolina; Collando Santos, Vianca
Could it be that due to the pandemic, all experience within a store will be left as a second choice or how much the change will affect the stores to make them rethink their strategy? There is no simple answer to this question, it could be that digital adaptation works for some companies, but for concept stores, for whom their proposal lies in the delivery of a 360 customer experience, which includes both the product and the service delivered, the answer becomes much more interesting. Based on this, this article focuses on the Marketing area, and allows to discuss new trends and changes in the management of the environment of the retail sector, and their effect on consumer's purchase intentions, under the current context due to COVID-19.
