Browsing Núm. 20 (2023) by Subject "Imaginarios sociales"
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Imaginarios sociales de Perú: simulación y simulacro en la publicidad de la marca de refrescos Inca Kola
(Pontificia Universidad Católica del PerúPE, 2023-12-28)This essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of simulation and simulacrum. Social imaginaries are ...