Browsing Núm. 07 (2023) by Subject "Cambios sociales y políticos"
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Evolución del rol y funciones de las marcas frente a los desafíos del mercado y del consumidor
(Pontificia Universidad Católica del PerúPE, 2023-08-08)The role of brands has evolved in the past decade more than ever before in history. Market and consumers’ demands, changes in diversity and inclusion, sustainability, and the environment challenge the concept of brands ...