Browsing Vol. 05, Issue 01 by Author "Rodríguez, Nuria"
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Marketing Capabilities Development in Small and Medium Enterprises: Implications for Performance
Santos-Vijande, Leticia; Sanzo-Pérez, María; Trespalacios Gutiérrez, Juan; Rodríguez, Nuria (Pontificia Universidad Católica del Perú. CENTRUMPE, 2012)The purpose of the research is to analyze the organizational antecedents of marketing capabilities and their impact on business performance using a sample of small and medium enterprises (SMEs). More specifically, the ...