Browsing Vol. 02, Issue 02 by Author "Caraballo, Ervin"
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Leveraging Champions to Build a Knowledge Management System for the Research and Development and Marketing Interface
Caraballo, Ervin (Pontificia Universidad Católica del Perú. CENTRUMPE, 2009)The research and development (R&D)-marketing interface is one of the most critical elements in the development of commercially successful products. When these two departments can effectively link their processes and ...