Browsing Vol. 16 Núm. 32 (2021) by Title
Now showing items 10-10 of 10
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Tendencias y perspectivas del marketing en las pymes
(Pontificia Universidad Católica del PerúPE, 2021-12-28)The research understands and analyzes the current situation of marketing strategies in Small and medium-sized enterprises (SMEs), since it has been shown that they are designed empirically, that is, without a technical ...