Browsing Vol. 07 Núm. 14 (2012) by Author "Pingo Jara, Roger"
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Marketing región de Lambayeque: mejorando el turismo receptivo
Pingo Jara, Roger (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2012-12-26)Up to now, the marketing of the Lambayeque region as a tourist destination has been able to make important progress in the growth of domestic tourists flow. 40% of these tourists come from the capital, mostly they arrive ...