Browsing Vol. 08 Núm. 15 (2013) by Subject "Teoría de la toma de decisiones"
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Las decisiones de los inversionistas a través del lente de la economía del comportamiento
(Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2013-07-23)Traditional economic theory postulates that people are rational. This implies that people make decisions to maximize their utility functions and to do this, that they have fully and correctly evaluated their preferences ...