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Tendencias y perspectivas del marketing en las pymes
(Pontificia Universidad Católica del Perú, 2021-12-28)
The research understands and analyzes the current situation of marketing strategies in Small and medium-sized enterprises (SMEs), since it has been shown that they are designed empirically, that is, without a technical ...
Modelo de gestión empresarial para el patrimonio alimentario
(Pontificia Universidad Católica del Perú, 2022-06-27)
The research develops a reflection around the challenges that are still present in the food sector, focusing on the tension caused by the inadequate administration of food and beverage establishments whose business line ...