Browsing Contabilidad y Negocios by Author "Pérez Barral, Osmany"

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    • Modelo de gestión empresarial para el patrimonio alimentario 

      Inga Aguagallo, Carlos Fernando; Pérez Barral, Osmany (Pontificia Universidad Católica del PerúPE, 2022-06-27)
      The research develops a reflection around the challenges that are still present in the food sector, focusing on the tension caused by the inadequate administration of food and beverage establishments whose business line ...

    • Tendencias y perspectivas del marketing en las pymes 

      Suárez Pérez, Juan Carlos; Pérez Barral, Osmany (Pontificia Universidad Católica del PerúPE, 2021-12-28)
      The research understands and analyzes the current situation of marketing strategies in Small and medium-sized enterprises (SMEs), since it has been shown that they are designed empirically, that is, without a technical ...