Browsing Contabilidad y Negocios by Author "Marcondes Coelho, Amanda"
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Influencia del presupuesto en las estrategias de redes sociales y la ventaja competitiva de las franquicias de alimentos
Marcondes Coelho, Amanda; Monteiro, Januário José; Lunkes, Rogério João; Bortoluzzi, Daiane Antonini (Pontificia Universidad Católica del PerúPE, 2022-06-27)The study aimed to analyze the influence of budget on social media strategies and on the competitive advantage of food franchises. For that, a survey was applied with 84 food franchise managers and the quantitative analysis ...