Browsing Núm. 07 (2017) by Subject "Medios locales"
Now showing items 1-1 of 1
-
El suelo no está parejo. Límites y posibilidades de los medios locales en un mercado altamente concentrado
(Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2017-08-17)The article presents the main features of the Peruvian radio and television market, and emphasizes the levels of concentration of advertising investment, frequency control and the regulatory framework tailored to the media ...