Browsing Núm. 05 (2016) by Subject "Campaña electoral"
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El marketing en la política
(Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2016-07-05)Political marketing is a tool for doing politics. As a medium, it cannot distort the sense of purpose, politics and government. The article highlights the importance of the process of govern and locates the election process ...