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    • Etnomarketing: estrategias de negocio desde las raíces culturales 

      Ortiz, Nicolás (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2016-05-26)
      This article focuses on the changes that took place in consumer studies starting with the collectivist focus that etnomarketing offers in the digital age, the same that separates itself from a rational and individualist ...