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Evolución de los sistemas de gestión de contenidos
(CENTRUM Publishing, 2015)
Este artículo presenta la evolución de los sistemas de gestión de contenidos desde sus inicios cuando se centraban en gestionar la información departamental hasta abarcar toda la organización. A continuación se presenta ...
Student-based brand equity in the business schools sector: An exploratory study
(CENTRUM Publishing, 2015)
Faced with increased competition, business schools seem to have realized that having the strongest brands, hence, a distinct image, is vital to strengthen their presence in the education marketplace. It is in this context ...
A Model for Assessing the Quality of Marketing-Management Education
(CENTRUM Publishing, 2015)
This study proposes and tests a model of educational quality in marketing management incorporating resource-capability variables linked to learning outcomes for students and the competitive positioning of universities.
Drawing ...