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A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM Publishing, 2015)
Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ...
Evaluating the Performance of Indian Banking Sector using Data Envelopment Analysis during Post-Reform and Global Financial Crisis
(CENTRUM Publishing, 2012)
Enticed by the reform of Indian banking sector in the early 1990s and further slowdown in the economy as a result of global financial crisis in late 2000s, the current study analyzes the performance of Indian banks using ...