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Soluciones basadas en imágenes para los problemas de salud
(Pontificia Universidad Católica del Perú. Facultad de Ciencias e Ingeniería., 2017)
A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study
(CENTRUM Publishing, 2015)
This article aims to respond to recent demands for more in-depth study on how consumers use brand-associated images to shape their attitudes to buying. A multi-attribute design is used to analyze how certain variables among ...