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Case-Study of Internationalization in Peruvian SMEs
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
The aim of the study is to better understand and assess the strategic effectiveness of three Peruvian SMEs, focusing on internationalization and information communication technologies. Through qualitative content and ...
Marketing Capabilities Development in Small and Medium Enterprises: Implications for Performance
(Pontificia Universidad Católica del Perú. CENTRUM, 2012)
The purpose of the research is to analyze the organizational antecedents of marketing capabilities and their impact on business performance using a sample of small and medium enterprises (SMEs). More specifically, the ...