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Effects of Channel Integration on the Omnichannel Customer Experience
(Pontificia Universidad Católica del Perú, 2024-08-15)
Despite the importance of knowing how to offer a superior, consistent, and holistic customer
experience in an omnichannel setting, studies of these variables using a multidimensional
approach have been few. This paper ...
Drivers of the sharing economy that affect consumers’ usage behavior: Moderation of perceived risk
(Pontificia Universidad Católica del Perú, 2022-12-14)
In the access to peer-to-peer sharing of goods and services through a technology
platform, which is known as the sharing economy, there is no consensus on the factors
that motivate consumers. This study aimed to ...
Impact of Authentic Leadership on Work Engagement and Organizational Citizenship Behavior: The Mediating Role of Motivation for Work
(Pontificia Universidad Católica del Perú, 2021-09-29)
The purpose of this research was to analyze the influence that the perception of authentic leadership produces on work engagement and organizational citizenship behavior through motivation for work. The study developed and ...
Psychological capital and work stress mediated by authentic leadership and moderated by gender
(Pontificia Universidad Católica del Perú, 2024-04-27)
El estudio se centró en la validación de un modelo que examina el efecto del capital
psicológico en el estrés laboral, la mediación del liderazgo auténtico y el efecto
moderador del género en esta relación. El estudio ...
Influence of Psychological Capital on Innovation Capacity: An Empirical Study on Banking Institutions
(Pontificia Universidad Católica del Perú, 2024-01-15)
La capacidad de innovación es un componente clave para que las empresas generen valor
añadido y se expandan a nuevos mercados. En este sentido, es importante encontrar
factores que mejoren la capacidad de innovación. Uno ...
Factors Influencing Green Purchasing Inconsistency of Ecuadorian Millennials
(Pontificia Universidad Católica del Perú, 2021-09-29)
Environmental protection has become one of the main concerns for consumers, which is why
green consumption is an alternative to balance customer demand satisfaction and
environmental protection. Despite the existence of ...
Structure analysis of the corporate network of interlocking directorates in Peru
(Pontificia Universidad Católica del Perú, 2020-11-11)
There is little knowledge about informal power structures and how they have
influenced corporate governance and organizational behavior in Latin America. Firms’
directors tend to establish informal mechanisms for control ...
Efectos (in)tangibles de la acreditación de la calidad académica en la formación de la identidad organizacional en los docentes universitarios
(Pontificia Universidad Católica del Perú, 2023-12-12)
Las instituciones de educación superior se han visto sujetas a una serie de fuerzas
institucionales en los últimos años, que han conducido a cambios importantes respecto a la
“idea” de la universidad: qué es y cuál es ...
Measuring digital era impact on brand interaction among young emerging consumers: a case study of colombian consumers
(Pontificia Universidad Católica del Perú, 2017-11-08)
Traditional marketing employs the brand funnel metaphor to explain the purchasing
process of customers, in order to better aim its efforts towards influencing their decisions.
Said funnel is based around five stages: ...
Impact of intellectual capital on organizational performance through intrinsic motivation in higher education institutions
(Pontificia Universidad Católica del Perú, 2023-11-29)
El presente estudio analizó la relación del capital intelectual y desempeño
organizacional con el rol mediador de la motivación intrínseca en instituciones de educación
superior. Se realizó un estudio empírico usando una ...