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A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM Publishing, 2015)
Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become ...
Natural Resources Exchange Traded Funds: Performance Appraisal using DEA Modeling
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
The purpose of this paper is to evaluate the performance of a sample of natural resources exchange traded funds (ETFs) by applying a two-stage procedure. In the first stage, the generalized proportional distance function ...
Benchmarking Peruvian Banks using Data Envelopment Analysis
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
Despite the growing literature on bank efficiency worldwide over the last decade, researchers have neglected the Peruvian banking sector. In this paper, the technique of data envelopment analysis (DEA) is used to investigate ...
Productivity of Automobile Industries using the Malmquist Index: Evidence from the Last Economic Recession
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
In this paper, the financial information provided by Fortune Magazine is used to study the productivity changes in the global auto industry during 1991-1997, including automakers from the USA, Europe, Japan, and South ...