Search
Now showing items 1-2 of 2
Benchmarking Peruvian Banks using Data Envelopment Analysis
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
Despite the growing literature on bank efficiency worldwide over the last decade, researchers have neglected the Peruvian banking sector. In this paper, the technique of data envelopment analysis (DEA) is used to investigate ...
Conjoint Analysis and MDS Approach to Brand Improvement of an Aerosol Product
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
Consumers decide which aerosol product to purchase depending upon its different features or attributes. The importance that consumers give to each attribute, however, differs from one consumer to another. The ability to ...