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Conjoint Analysis and MDS Approach to Brand Improvement of an Aerosol Product
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
Consumers decide which aerosol product to purchase depending upon its different features or attributes. The importance that consumers give to each attribute, however, differs from one consumer to another. The ability to ...
Productivity of Automobile Industries using the Malmquist Index: Evidence from the Last Economic Recession
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
In this paper, the financial information provided by Fortune Magazine is used to study the productivity changes in the global auto industry during 1991-1997, including automakers from the USA, Europe, Japan, and South ...