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Conjoint Analysis and MDS Approach to Brand Improvement of an Aerosol Product
(Pontificia Universidad Católica del Perú. CENTRUM, 2011)
Consumers decide which aerosol product to purchase depending upon its different features or attributes. The importance that consumers give to each attribute, however, differs from one consumer to another. The ability to ...
Evaluating the Performance of Indian Banking Sector using Data Envelopment Analysis during Post-Reform and Global Financial Crisis
(CENTRUM Publishing, 2012)
Enticed by the reform of Indian banking sector in the early 1990s and further slowdown in the economy as a result of global financial crisis in late 2000s, the current study analyzes the performance of Indian banks using ...