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Pachamama 5 estrellas: Análisis de las estrategias publicitarias digitales de venta de suelo periurbano en Urubamba - Cusco
(Pontificia Universidad Católica del Perú, 2023-11-22)
In a context of constant peri-urban transformation as a result of adaptation to new demands and expansion of urban capital in strategic investment areas, the possibility of shaping the city appears as one of the main ...
Imaginarios sociales de Perú: simulación y simulacro en la publicidad de la marca de refrescos Inca Kola
(Pontificia Universidad Católica del Perú, 2023-12-28)
This essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of simulation and simulacrum. Social imaginaries are ...