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Evolución del rol y funciones de las marcas frente a los desafíos del mercado y del consumidor
(Pontificia Universidad Católica del Perú, 2023-08-08)
The role of brands has evolved in the past decade more than ever before in history. Market and consumers’ demands, changes in diversity and inclusion, sustainability, and the environment challenge the concept of brands ...
Relación del bienestar psicológico con las estrategias de afrontamiento y la satisfacción familiar en universitarios durante la pandemia
(Pontificia Universidad Católica del Perú, 2023-07-13)
The pandemic generated a series of social alterations that affected people’s mental health. Analyzing psychological well-being and its possible associated factors in an abnormal situation such as the one experienced is of ...