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Measuring the Performance of a Dehydration Plant of Apples
(CENTRUM Publishing, 2015)
Given the importance of the Chilean dried-fruit market and the characteristics of the industrial process of dehydration, it becomes imperative for companies to measure the efficiency of their production processes in order ...
A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study
(CENTRUM Publishing, 2015)
This article aims to respond to recent demands for more in-depth study on how consumers use brand-associated images to shape their attitudes to buying. A multi-attribute design is used to analyze how certain variables among ...
Efficient Evaluation of Production Measures Based on Logistical Models
(Pontificia Universidad Católica del Perú. CENTRUM, 2015)
In the course of globalization, producing companies are confronted with new challenges to optimize their logistics performance based on logistical measures. In order to be able to create a quantifiable basis for the selection ...