Search
Now showing items 1-1 of 1
Nombres comerciales en kichwa en Quito: una comodificación y explotación cultural del uso de la lengua
(Pontificia Universidad Católica del Perú, 2022-12-23)
The Kichwa language is used in commercial names in Quito, the capital of Ecuador, where most of the population self-identifies as mestizo and does not speak Kichwa. The usage of Kichwa is very limited in social interactions ...