Browsing by Author "Jetta, Kurt"
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A Model to Improve the Estimation of Baseline Retail Sales
Jetta, Kurt; Rengifo, Erick W. (Pontificia Universidad Católica del Perú. CENTRUMPE, 2011)This paper develops more accurate and robust baseline sales estimates (sales in the absence of price promotion) using a dynamic linear model (DLM) enhanced with a multiple structural change model (MSCM). We first discuss ...