Explorando por Autor "Céspedes, Jorge"

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    Ventas y marketing en entornos empresariales basados en Internet de las Cosas
    (Pontificia Universidad Católica del Perú, 2019-10-17) Céspedes, Jorge
    In this era of enterprises digital transformation, sales and marketing professionals have to face countless challenges due to accelerated development of Internet of Things within B2C markets and uncountable spectrum of possibilities that Industrial Internet of Things (IIoT) brings to B2B markets. This paper tries to explain how sales and marketing strategies should be aligned to new business models based on technologies of the so-called “fourth industrial revolution”.